Digital Solutions · Apps by Etc.

We found what was missing.Then we built it.

Decades inside independent Canadian practices. 500+ practice transformations and tech implementations. We found the greatest challenges and built the solutions that didn't exist. Two HUGE opportunities showed up in every practice, and no software existed to close either one. Now it does.

Living My Plan™→ Contannuity™→ Why we built them

100% built and hosted in Canada by Etc. Projects. Looking for practice transformation?

What we kept finding

Two HUGE opportunities. In every practice.

We are hired to mitigate risk and support strategic growth: sort out people, then process, then technology. We have done that work in hundreds of offices across Canada. Two opportunities came up in every single one. Both were worth solving, so we built them.

Opportunity 01Reactive to proactive · Sporadic to systematic · Chaos to clarity

Care, structure and progress is hidden.

  • Meeting prep, in-meeting discussion guide, service delivery, and follow-through sit in separate systems. Nothing gives the client one view of what is being worked on and what comes next.
  • Activities, documentation, and next steps get buried instead of staying visible and collaborative.
  • Services and support are delivered differently by different people on the team.
  • Between meetings clients have nowhere convenient to return to, and education reaches them without the context of their own plan.
  • The value is delivered every year. It is just not visible between meetings, so clients do not see it building over the lifetime of the relationship.
  • Clients feel well served and still cannot describe what their advisor does for them across a year.

"We do so much for these people and they have no idea."

"Our clients are asking for convenience and a digital experience."

Heard in practice after practice
So we built the living service plan
Living My Plan™→
Opportunity 02Guesswork to instructions · Exposed to protected · Crisis to clarity

The plan you make for everyone else does not exist.

  • Emergency access to systems, files, and accounts lives in one person's head, in random sticky notes, or in a hidden notebook.
  • Injury, illness, a family emergency, or worse. Your clients still need service the next morning, and nobody has agreed who contacts them, what they are told, or who handles their business while you are away.
  • Insurance, ownership, and estate details are disorganized and spread across places nobody else can find.
  • Your spouse, your key support staff, and your successor have never been given step by step instructions for the first days you cannot be there.
  • Succession planning covers the eventual sale. Almost nothing covers the first 72 hours after a catastrophic event.

"If something happened to me tomorrow, my team would be guessing."

"I've never thought about half of the questions asked in the Contannuity™ assessment. Makes complete sense."

Said out loud in every workshop
So we built a catastrophic event planning app
Contannuity™→
LLiving My Plan™A digital client experience for advisory practices

Making the value of advice visible.

One place for advisors and clients to stay connected, organized, informed, and progress together.

Living My Plan is built around a living service plan. It brings meetings, process, education, documentation, and next steps into one guided experience, so clients see the work, understand what matters, and act with confidence. Your team delivers the same standard of service on every file, and the service plan becomes a progressive record that gains value as more work is completed.

Visit livingmyplan.com → Book a demo View a live service plan
One shared view
Living My Plan · Service Plan 2026
Your service plan
Hi Sam, let's stay connected.
Your plan, your progress, and every step that matters along the way.
62
2 of 3 activities completeYou are on track for the year.
2
Completed
1
Coming up
0
Needs you
KG
Kelly G.
Chief Engagement Officer
Annual review meetingDone
Beneficiary confirmationDue
Estate document refreshNext
Consent and disclosureDone
Service plan health78/100

Regulatory compliance built in

Nine sections inside the service plan

Welcome, progress, activities, documentation, financial snapshot, meetings, library, connected workspaces, referrals.
See what is inside at livingmyplan.com →
Easier to stay connected.
Easier to stay organized.
Easier to follow through.
Easier to learn.
Easier to see progress.
Easier to feel the value of advice.
$5per plan, per month, to 20 plans$99 onboarding fee. Capped at $99 a month for unlimited plans. Launch pricing.**All launch subscribers are grandfathered into this pricing model.
→Contannuity™Prepared for every possibility

Some plans you make for yourself. This one you make for everyone else.

One set of written instructions for the people who would need them.

Contannuity gives the important people in your life and business exactly what they need when something unexpected happens: clear instructions, the right contacts, and a step by step plan. It works the moment it matters. (We could have called it a catastrophic event planning tool. We didn't, because, well, it sounds catastrophic.)

30 min
to get started
approx.28
questions across five readiness areas
1 plan
ready when it matters

Regulatory compliance built in

Readiness, scored
Contannuity · Practice Readiness
Your readiness score
48
of 155
At Risk
Five readiness areas
Emergency access14/40
Client protection11/35
Business operations9/30
Insurance and estate9/30
People and instructions5/20
Written for the people who would have to act on it.
Your spouseYour key support staffYour successorYour clientsYour dealer or MGAYour estate
Visit contannuity.ca → Start my plan See how it works

Five readiness areas

Answer approx. 28 questions once. You get a score, a plan, and written instructions.
01
Emergency access
Who gets into which system, what they are allowed to reach, and how they prove it.
02
Client protection
What clients are told, who tells them, in what order, and how quickly.
03
Business operations
Commissions, renewals, payroll, vendors, and every case in the mill.
04
Insurance and estate
Your own coverage, ownership structure, and beneficiary reality, checked against the plan.
05
People and instructions
Named people, their roles, and the first 72 hours after a catastrophic event, written down in order.
06
Annual update checklist
What to revisit each year so the plan reflects the people, systems, and commitments you have now.
$199one time, per Contannuity™ plan$0 to $99 through select enterprise partners**Sponsoring organizations: confirm with your MGA or Dealer prior to purchase. Your Contannuity™ plan may be covered.
Why these two

Not another disconnected tool.

These apps came out of our own work. Among many other things, transforming a practice includes rebuilding the service models and writing the catastrophic event plans, and our team has done both by hand in hundreds of Canadian offices. We know exactly which questions matter, the order they belong in, and the cost of skipping them. These apps were built to help more advisors and teams with the essentials.

You keep your CRM, portal, scheduling, e-signature, forms, and compliance workflows. Our apps complement and work alongside your tools, and we tell you how. Both meet Canadian regulation, privacy, and record keeping requirements, both are 100% built and hosted in Canada by Etc. Projects, and both arrive with the process design and role-based training your team needs to use them well.

Agnostic by design across tech, dealer, MGA, license, designation, and jurisdiction. Your independence and your existing relationships stay protected.
Talk to us →
The rest of the work

The consulting practice that made these possible.

Practice transformation and technology implementation are still what we do, and they are still where the research comes from. That work now has its own place behind the scenes.

Practice Transformation and Tech Implementation

People, then process, then technology. In that order, every time. We diagnose with depth, align the roadmap to real problems, and stay with the practice through execution.

See the full method →
01
People
Roles, capacity, dynamics, and how the team actually works together.
02
Process
Workflows, handoffs, and the documented way work moves through the practice.
03
Technology
The right tools, in the right sequence, configured for the practice we just mapped.
Training platform

Practice Performance Lab™

25+ practice intelligence tools. Diagnostics, alignment logic, sequencing, and execution support in one place.

Enter the Lab →
Partner product

Laylah CRM

A purpose-built CRM for independent Canadian practices, 100% built and hosted in Canada. As Laylah's implementation team we run the full rollout: data cleanup and migration, workflow build, customization to how your practice actually runs, and role-based training in the context of your own files. We stay through go-live and check adoption after it.

Learn about Laylah →
Start a real conversation

No pitch. No pressure. Just clarity.

Tell us how you serve clients today, and what would happen in your office if you were not there next week. We will tell you straight which piece you need first, and whether you need us at all.

Book a conversation → See Living My Plan See Contannuity

hello@etcprojects.com